Resume

ALL EXPERIENCE

Founder
June Landing
2024–Present

• Building and operating June Landing, a lifestyle retail brand with brick-and-mortar and e-commerce presence, overseeing all aspects of the business including buying, merchandising, financials, branding, marketing, fulfillment, and customer experience.

• Design and launch original product lines—including dresses, pajamas, and quilted Harbor Totes—while collaborating with manufacturers to ensure ethical production, quality, and brand alignment.

• Leading all marketing efforts, from social media strategy and content creation to email campaigns and paid ads, using data analytics to inform initiatives and drive engagement, traffic, and sales; surpassing $100K in sales in year one.

• Curating collections across home goods, apparel, accessories, and more, while hosting in-store events and activations to foster a loyal community in Door County’s vacation market.

Copywriter & Social Media Strategist
The Collective Source
May 2023–Present

• Producing short-form video content for Instagram Reels to communicate agency services and deliver actionable marketing insights.

• Writing SEO-optimized captions and descriptions tailored to target audiences and driving lead generation across social platforms.

• Collaborating with executives to develop social media guidelines and implement a consistent, strategic content calendar.

• Researching and writing engaging blog content across diverse industries, including interior design, healthcare, higher education, and nonprofits, optimized for SEO and audience relevance.

• Writing clear, informative website copy for med spa client service pages, including detailed descriptions of treatments to educate and convert potential customers.

Co-Founder & President

Bright Young Dyslexics

March 2018–Present

• Founded Bright Young Dyslexics from the ground up, navigating bringing in funds, drawing local and national attention, and spreading the message of dyslexia awareness.

• Orchestrating the successful acquisition of $250,000 in funds and directing resource allocation to empower grant recipients and foster organizational growth.

• Advocating for dyslexia awareness and support on a national scale, delivering impactful speeches at high-profile fundraisers and events, as well as sharing our mission and story through on-air interviews and prominent newspaper features.

• Planning and organizing events with goals of bringing in funds, spreading awareness, educating on empathy, and fostering a community of caring parents, teachers, peers, and other individuals.

• Proficiently managing an advisory board and coordinating a dedicated volunteer force of 20+ individuals.

Customer Experience Specialist
ChappyWrap
January 2024–August 2024

• Delivered responsive, empathetic customer service by resolving inquiries related to shipping, product quality, and fulfillment issues, including high-volume sales periods with last-minute order and address changes.

• Maintained composure under pressure and acted quickly to “put out fires,” ensuring customer satisfaction and operational continuity during sales and peak seasons.

• Designed and implemented ChappyWrap’s first CRM system for wholesale accounts, streamlining internal workflows and improving sales coordination, tracking, and communication.

• Managed daily wholesale operations, vetting new accounts, coordinating orders, and executing targeted outreach, for relationship growth.

• Liaised with major wholesale partners—including LL Bean, The Paper Store, and Calini Coastal—by creating pitch decks, presenting product and sales information to buyers, and translating feedback into insights.

• Participated in product design meetings to provide input on blanket designs, trend forecasting, inventory planning, and brand collaborations.

• Contributed to weekly cross-functional team meetings, offering input on marketing strategies, trend forecasting, and campaign planning.

Audio Engineer & Production Technician
Various / Contract
November 2016–January 2024

• Built a strong foundation in sound production, live mixing, and equipment management.

• Operated soundboards, executed sound checks, and addressed technical issues in high-pressure environments. 

• Established, diagnosed, and tested microphones, lights, and production gear effectively and efficiently. 

• Assisted and led audio and lightning equipment load-in and load-out.

Project Manage & Copywriter

FAA Traffic Flow Management Integration Finalist

January 2023 - July 2023

• Led a dynamic team of 5 talented UI and UX design students in a competitive selection, orchestrating the creation of an innovative interactive graphical user interface that revolutionized traffic flow management.

• Spearheaded strategic goal setting and streamlined scheduling to ensure on-time project completion, conveying objectives to team members.

• Proactively tracked and documented prototype advancement on a weekly basis, producing insightful reports that pinpointed areas for improvement, harnessed potential opportunities, and laid the foundation for a forward-focused strategy.

Digital Marketing Intern
Ariens Co
May 2022–August 2022

• Optimized advertising campaigns across various social platforms for maximum performance by assessing creative, copy, and keywords, using Google Analytics to track and interpret data.

• Increased portfolio company’s TikTok following by 68% and saw a 152% increase in total likes within 10 weeks, creating a series of viral videos, each generating 21K-100K+ views, amplifying brand reach.

• Orchestrated a seamless fusion of creativity and data-driven insights to organically optimize Instagram, TikTok, Facebook, and Twitter platforms.

• Conducted comprehensive social media and website audits, translating findings into actionable recommendations to accelerate traffic and sales and strengthen the overall customer experience.

• Drafted an editorial calendar encompassing marketing initiatives, product launches, manufacturing schedules and financial goals for the upcoming year in collaboration with the product and development team, creative team, and manufacturing team.

Lead Sales Associate
Twisted Tree
May 2020–August 2021

• Approached customers to educate them about products and brands, and provided information regarding discounts, product features, and proper usage.

• Mentored and guided junior associates, sharing insights about brands sold in-store and best practices.

• Contributed to the enhancement of merchandise displays, strategically rearranging products to optimize visibility and accessibility.